Justin Bieber - Internet Phenomenon

Justin’s Beginnings

Justin Bieber was discovered on the internet website YouTube. YouTube is a site known for its videos, whether they are home movies of a baby’s first steps or even music videos of artists who are already signed. Prior to posting YouTube videos, Justin was well-known around his town for singing, even placing second in a hometown contest. However, he had not yet achieved a level of fame. The YouTube videos began when Justin’s mother posted his performance online to share with relatives. After the initial video, she began posting regularly, most of them featuring young Justin covering popular R&B hits. His videos soon began getting multiple hits each day, with people even subscribing to his channel.

How Justin Was Different

Many people think that Justin’s videos were so popular because he was so young. While there are many young singers all around the world and even those who post regularly on YouTube, the type of genre he was covering was almost unheard of for a young boy clean cut Canadian boy. Instead of singing like a member of a boy band, he was covering songs that were unique to a scene begging for the next tween heartthrob. This decision and these risks he took with his style ultimately lead to his amazing success.

The Path to Success

Justin’s big success came when marketing executive Scooter Braun stumbled upon one of Justin’s video. He was so impressed Justin that he immediately contacted Justin’s mother wanting to represent him. This was in 2008, and Justin was just 13 years old. He went on to record demo tapes, as well as performing for R&B artist Usher. He was then signed to Raymond Braun Media Group, which was run by Usher and Scooter Braun. While still recording his first album, his first single was released to the public. “One Time” was number 12 on the Canadian Hot 100 charts within the first week of its release. The rest is history, Justin Bieber continued to build momentum ultimately leading to his international success.